Google has confirmed that the Pixel 11 series will become more expensive, citing a major increase in memory and component costs. The company says Pixel prices will be adjusted across its lineup, with specific Pixel 11 pricing expected to be revealed at the August 12, 2026 launch event.
Google’s confirmation comes just weeks before the expected Pixel 11 launch and follows reports that rising RAM memory costs are putting pressure on smartphone manufacturers.
Google Pixel 11 Price Increase Confirmed
Google has confirmed that the Pixel 11 price will increase, although the company has not yet revealed the exact new prices.
Shakil Barkat, Google’s Vice President of Devices and Services, said the company is facing an unprecedented increase in memory costs and that the economics of hardware have changed significantly.
Google says it had protected customers from supply-cost fluctuations for as long as possible, but the company now needs to make price adjustments across its Pixel portfolio.
Google Pixel 11 Price — Quick Facts
| Detail | Information |
|---|---|
| Phone Series | Google Pixel 11 |
| Price Increase | Confirmed by Google |
| Exact New Price | Not yet announced |
| Launch Event | August 12, 2026 |
| Main Cost Pressure | Rising memory/RAM prices |
| Rumored Starting Price Increase | Around $100 |
| Rumored Base Storage | 256GB |
| Official Pricing | Expected August 12 |
Why Is the Pixel 11 Getting More Expensive?
The main reason behind the Google Pixel 11 price increase is the sharp rise in memory costs.
Google pointed to a major increase in RAM prices affecting the technology industry. Data referenced by Google reportedly showed the price of 1GB of RAM rising from around $2.80 in 2025 to $12 in 2026, representing a substantial increase in memory costs.
These higher component costs are putting pressure on smartphone manufacturers, and Google says it is no longer able to absorb the full impact.
How Much Will Pixel 11 Cost?
Google has not officially announced the Pixel 11 price yet.
However, recent leaks have suggested that the starting price of the Pixel 11 and Pixel 11 Pro could increase by approximately $100.
The rumored higher prices are not yet confirmed by Google, so buyers should treat these figures as preliminary until the company announces the official pricing.
Pixel 11 Could Start With 256GB Storage
One potential benefit of the higher price could be increased base storage.
Recent leaks suggest Google may remove the 128GB storage option and make 256GB the entry-level configuration for the Pixel 11 series.
If that happens, the price increase would come alongside a doubling of base storage, potentially making the higher starting price easier to justify for some buyers.
However, Google has not officially confirmed the final storage configurations for the Pixel 11 lineup.
Pixel 11 Pro May Have Less RAM
Another major change reported ahead of the launch involves RAM.
Recent leaks indicate that the Pixel 11 Pro could move from 16GB of RAM to 12GB, apparently as part of efforts to manage the industry's increasing memory costs.
Google is simultaneously working on reducing Android's memory requirements. The company says it is making a dedicated effort to allow devices to use less RAM while maintaining a strong user experience.
This could become an important part of Google's strategy as memory prices remain elevated.
Google Is Working to Reduce Android RAM Requirements
Google says it is not simply passing higher supplier costs on to consumers.
The company is also working on software and hardware optimisation to reduce the amount of memory required by Android and apps.
Google believes that improvements across its software, AI and silicon stack can help devices run on less RAM without significantly affecting the user experience.
This could eventually allow Google to control hardware costs while maintaining performance across future Pixel devices.
Will Existing Pixel Phones Also Become More Expensive?
The price changes may not be limited to the upcoming Pixel 11.
Google said that the entire Pixel family will see price adjustments based on supply and cost conditions.
The company also indicated that the disruption could affect Pixel phones already on the market. However, Google has not provided a specific timeline for when existing models will receive price changes.
For customers considering buying an existing Pixel phone, this could mean that purchasing sooner may be worth considering if prices eventually rise.
Google Pixel 11 Launch Date
Google has announced that its next hardware event will take place on August 12, 2026.
The event is expected to provide the official details about the Pixel 11 series, including its final pricing and specifications.
Until then, leaked Pixel 11 prices should not be treated as official figures.
Pixel 11 Price Increase — What Google Says
Google says it remains focused on offering premium devices at accessible prices despite higher component costs.
The company also pointed to promotions, trade-in offers and bundled benefits such as Google One as ways it can maintain the value proposition of the Pixel lineup.
That means the final cost for some customers could be lower than the advertised retail price depending on launch promotions and trade-in deals.
What Does the Pixel 11 Price Increase Mean for Buyers?
The confirmed price increase could make the Pixel 11 series more expensive than previous generations.
However, the final value will depend on several factors:
-
Official retail pricing
-
Base storage configuration
-
RAM capacity
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Processor and other hardware improvements
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Launch promotions
-
Trade-in offers
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Google One or other bundled benefits
If the base Pixel 11 moves to 256GB storage, some buyers may consider the higher price more reasonable.
Google Pixel 11 Price Increase — FAQs
Is the Google Pixel 11 price increase confirmed?
Yes. Google has confirmed that Pixel devices will receive price adjustments due to changing hardware and memory costs.
How much will the Pixel 11 price increase?
Google has not revealed the exact increase. Recent leaks suggest a starting-price increase of around $100, but those figures remain unconfirmed.
When will Google announce the Pixel 11 price?
Google is expected to reveal official Pixel 11 pricing during its August 12, 2026 hardware event.
Will the Pixel 11 have 256GB storage?
Leaks suggest that Google could remove the 128GB option and make 256GB the base storage, but Google has not officially confirmed this configuration.
Will Pixel 11 Pro have less RAM?
Recent reports suggest the Pixel 11 Pro could feature 12GB of RAM instead of 16GB, but this remains a leaked specification until Google officially confirms it.
Why is Google increasing Pixel prices?
Google says the increase is connected primarily to sharply rising memory and supplier costs affecting the technology industry.
Will existing Pixel phones become more expensive?
Google has said the entire Pixel family will receive price adjustments, but it has not announced when or by how much existing models will change in price.
Bottom Line
Google has officially confirmed that the Pixel 11 series will be affected by higher prices, driven largely by rising memory costs. The company has not yet disclosed exact Pixel 11 pricing, while leaks point to a possible increase of around $100 and a move to 256GB base storage.
Google is expected to reveal the official Pixel 11 price, specifications and configurations on August 12, 2026.
Published: July 27, 2026
Category: Technology
Author: PakGenZ Technology Desk
Source: 9to5Google